The World Avatar™

An open digital ecosystem that unlocks the power of data and knowledge
The World Avatar™ project aims to create a digital ‘avatar’ of the real world. The digital world is composed of dynamic knowledge graphs that contain concepts and data, and an ecosystem of autonomous computational agents that both simulate the behaviour of the world, and update the graphs so that the digital world is autonomously kept live.

Break down silos and utilise semantic knowledge graphs to unlock the power of your organisation’s data.

Utilise data-supported decision intelligence to discover and implement value-adding changes in the physical world.

Reveal insights through analytics and visualisation to better understand the landscape you operate in.

Explore parallel-world scenarios to safely predict and explore the real-world impacts of changes and decisions.

How could it help you?

The World Avatar™ is a pioneering digital ecosystem that is constantly evolving and growing; it enables interoperability between software and data, unlocking knowledge and possibilities.

Explore how it could help you and your organisation on the benefits page.

Scalable and Connected

The World Avatar™ is scalable across both length & time. It can describe the behaviour of any complex system, ranging from quantum calculations to nationwide simulations. Moreover, each new application is entirely interoperable with everything else in The World Avatar™, so its capabilities improve as more datasets and software are introduced into the ecosystem. Cross-sector problems are most effectively tackled with cross-sector solutions.


The World Avatar™ was used to derive new constructible Metal-Organic Polyhedra (MOPs). By defining an ontology, agents were able to generate new targets for future chemical analysis.


By enabling interoperability between sensor suites, systems, and BIM software, whole buildings can be instantiated allowing owners to visualise their assets in real time.


The World Avatar™ scales up from buildings to model whole cities. Successful applications range from district heating networks to better understanding flood risks and associated costs.


A description of the UK gas transmission network was instantiated. This work enabled complex large-scale queries to be perceived, such as the social impact of heat pump uptake.

How does it work?

The World Avatar™ is a knowledge platform of tools and services that can be used to create an individual digital twin, or a network of digital twins, to provide a platform of data and model interoperability.

This platform can then be used to connect disparate data silos, chain together complex models, provide querying services via intelligent agents, and host cutting edge visualisation and analysis tools.

Extensible and Interoperable